Rebate Program
The goal of nearly any rebate program is quite simple... get customers to buy your product over the competitors and do so quicker. However there can be serious consequences if the rebate program is mismanaged, confusing to consumers, or slow to fulfill the actual rebate following the claim submission. A new customer can quickly become someone who may never do business with your company again if their expectations are not met.
WRL is equipped to help manage the life cycle of a rebate program from the claim submissions through to the rebate fulfillment.
Our solutions can be tailored to include the following services:
- Rebate Claim data entry - both manual & online
- Data validations
- Automated reporting
- A Customer status interface
- Dedicated Customer Support - both live agent & IVR
- Post fulfillment surveys and follow up communication
The New Standard in Rebate Fulfillment
Here is a quick comparison example of traditional rebate programs where companies send checks versus what many new companies are benefiting from by issuing rebates using prepaid cards.
| Traditional Rebate Fulfillment | New Rebate Fulfillment | |
| Reward Type | Company Check | Branded Visa Prepaid Card |
| Cost | Up to $12.00 when factoring in time & resources | Typically 1/3rd or less of the cost to send a check |
| Branding | None | Your logo on a Visa Card |
| Redemption Process | Customer has to go to their bank | Customer can go to your website to activate their card |
| Wallet Share | None- Cash is not branded | Yes- your brand is along with the customer until they use their card |
| Additional Marketing | Typically just a thank you letter with the check | Options for brochures, driving web traffic, and altering the scripting for customer service calls |
